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Posts Tagged ‘Gordon Ramsey’

Newspapers are often guilty of writing utter twaddle. None more so than today’s Sunday Times (of whom I’d expect better). http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1467435.ece

Halibut

The author or this article attempts to suggest (via a linguistic professor’s findings) that seeing certain words on a menu can lead to paying over the odds. He uses Harvester Restaurants, which he describes as ‘mid-market’ (really?), with Restaurant Gordon Ramsey in Chelsea for his comparison.

Let’s begin by looking at the starting point for the premise that food costs more if certain words are used:

  • Gordon Ramsey’s restaurant has three Michelin stars. (3!)
  • Harvester is a cheap and cheerful ‘plastic menu’ chain alongside pubs

Gordon Ramsey uses French words like langoustine and velouté. Well you wouldn’t want to see scampi and white sauce on a three star menu would you? There is no direct translation in English for velouté by the way. 3-course meal – approx £95.

Harvester use words like large, crisp and tasty to describe their food. Well, why wouldn’t they? 3-course meal approx £9.99.

Don’t blame the words, blame the locations, the chef skills, the extensive training, the freshness of ingredients and customer expectations for the difference in price.

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